After all, the Centurion card in particular has built a reputation for luxury and wealth.
From time to time, an article will appear on news websites about the secrets to the American Express Centurion Card. American Express continues to maintain this card as one for the elite spender, whose identity is fashioned off a notion of card holder members who are frequent travellers, affluent globalists and life explorers.
It maintains this identity by sending Centurion and Platinum card members with special magazines, a benefit that is not advertised or even widely lauded, even among card enthusiasts. It is after all just a magazine... but one that shapes perceptions among card holders themselves about having the card, and secondly shaping the brand associations an elite cardholder would naturally associate with, right?