...upon landing in Thailand you’ll be whisked to your hotel or residence..."  It's marketed like an elite credit card, and perhaps its application process will be as such. The Thailand Elite Cards are not any ordinary membership cards, but a government-sponsored and endorsed program offering up to twenty years permanent residency for a one-off fee of 2,000,000 THB (or approximately $60,000 USD). In a point of different among visa programmes, the Elite Ultimate Privilege Membership, in particular, offers specific benefits as though it were a premium charge or credit card. 
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After all, the Centurion card in particular has built a reputation for luxury and wealth.  Centurion and Platinum Card Members have unlimited access to the AMEX Lounge at Sydney International Airport. From time to time, an article will appear on news websites about the secrets to the American Express Centurion Card. American Express continues to maintain this card as one for the elite spender, whose identity is fashioned off a notion of card holder members who are frequent travellers, affluent globalists and life explorers.
It maintains this identity by sending Centurion and Platinum card members with special magazines, a benefit that is not advertised or even widely lauded, even among card enthusiasts. It is after all just a magazine... but one that shapes perceptions among card holders themselves about having the card, and secondly shaping the brand associations an elite cardholder would naturally associate with, right? |
TimFounder, identitystrategist.com Archives
April 2018
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