After all, the Centurion card in particular has built a reputation for luxury and wealth.
From time to time, an article will appear on news websites about the secrets to the American Express Centurion Card. American Express continues to maintain this card as one for the elite spender, whose identity is fashioned off a notion of card holder members who are frequent travellers, affluent globalists and life explorers.
It maintains this identity by sending Centurion and Platinum card members with special magazines, a benefit that is not advertised or even widely lauded, even among card enthusiasts. It is after all just a magazine... but one that shapes perceptions among card holders themselves about having the card, and secondly shaping the brand associations an elite cardholder would naturally associate with, right?
...expect to see more enhancements for Platinum Card Members in the year ahead."
The American Express Platinum Card is synonymous with being one of the first charge cards dedicated to travellers. Both in its luxury and business formats, the original card was launched in 1984. But being a pioneer brings with it the copycat effect, and today platinum cards and even black cards are ubiquitous. You simply can't walk away from any credit card that is either black or platinum. American Express continues to maintain this card as one for the elite spender, whose identity is fashioned off a notion of card holder members who are frequent travellers, affluent globalists and life explorers.
Many of you might recognise the benefits of this card, and, depending your location, you can avail of some lounge access including that offered by the Priority Pass network, and a swag of elite status recognition at hotel networks Club Carlson, Starwood or Melia.
In 2015, American Express announced a global deal with Hilton, seemingly in response to the termination of the American Express-Accor partnership. Of course, changes to rewards programs are not new when it make business sense to change their product offering.
"Our tremendous Platinum Card franchise, for example, has long been an industry benchmark for service and benefits. We're working hard to increase the advantages of Platinum membership...', '...expect to see more enhancements for Platinum Card Members in the year ahead.'" - American Express Annual Report, 2016, 2.
Benefits to include a new arrangement with Uber
On 2 March 2017, American Express announced a 'new generation of benefits' for American Express Platinum card holders in the U.S. The biggest of these announcements include up to $200 in annual Uber credits for rides within the U.S. capped at $15 USD per month, a $20 USD bonus when the Platinum Card is added to the Uber app as a payment method, and Uber VIP status where available.